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Deluxe: How Luxury Lost Its Luster By Dana Thomas ( Penguin (Non-Classics) )
Release Date: 2008-07-29
Average Customer Rating:
List Price: $15.00
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Product Description
Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know. Deluxe is an uncompromising look behind the glossy façade that will enthrall anyone interested in fashion, finance, or culture.
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 Excellent
What an excellent easy to read book. It's always good to get an "insiders'" view of an industry such as the luxury goods industry. I had never thought about the way they market or the activities that they cover until reading this book. It is definitely worth the time to read.
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Deluxe. How Luxury Lost Its Luster
Book is amazing. One does have a different opinion when you shop at Louis Vuitton, Chanel, Gucci, etc. and you know in most cases the founders and their families have no say in their product. It's a corporate world and the bottom line is money. A must read for a luxury brand shopper. Enjoyed the historical info on the original designer.
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 Excellent overview of luxury market from a somewhat snobby perspective ( bryanthompson9 )
As a person who tends to stay away from luxury brands though remains interested in this cultural phenomenon, I found this book to be extremely insightful, engaging and a very fair history of the luxury brand market. Dana Thomas takes us through the history of luxury houses as they move from small family owned creators of the absolute best in their field to corporate owned behemoths catering to the nouveau riche and wannabes as they sell a sexy and successful lifestyle image.
I found her in person reporting to be the most engaging as she shows us the people behind the luxury brands and the personality clashes and twists of fate that give us the brands and designs we have today. However, Ms. Thomas takes a somewhat snobby, though not rude tone, when talking about the democratization of luxury goods. Overall, an extremely good book.
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informative and eye opening book
this book was overall well written and full of interesting tibits about everything from the decline of haute couture and the rise of globalization. it definatly changed my mind about fashion shopping. probably not going to buy "luxury" items (made in china, supports business tycoons and not the designers/artists) even though i've had in the past. i recommend this book to anybody who wants to be a smart consumer.
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Well researched and fun to read
I bought this book to read during my vacation. In fact, I finished it when I arrived at my destination!
It gives insight of todays true luxury brands and products as well as the piratry problematic all over the world. Deluxe is very well researched and openly criticises extrentric family run luxury brands such as Prada. Especially the insider information was very much appreciated. Refreshingly entertaining and informative.
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