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Creative Advertising, New Edition By Mario Pricken ( Thames & Hudson )
Release Date: 2008-06-23
Average Customer Rating:
List Price: $39.95
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Product Description
"More than just a nice-to-look-at, easy-to-flip-through book...Pricken has loftier goals—namely, to transform readers into top creatives by introducing them to a variety of techniques and ideas." —Adweek
Unraveling the creative process behind some of the most effective campaigns of recent years, Mario Pricken showcases over two hundred examples of international advertising from a wide range of media, including magazines, billboards, television, movies, and the Internet.
Each chapter highlights different practical methods for creating innovative and unforgettable ads, with award-winning work from some of the most influential names in the industry. This edition includes a completely revised and updated introductory chapter plus dozens of new examples that demonstrate a fascinating range of approaches. 450+ illustrations, 280 in color.
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gift book
This book was a gift for my niece who is in the advertising field. She requested this book and loved it.
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A creative's best friend.
Finally, a way to beat your caffeine addiction! Creative Advertising. For aspiring and seasoned creatives alike, Creative Advertising is fuel for great ideas. The Kickstart Catalogue is an invaluable resource for getting the creative juices a'flowin. My work noticeably improved after reading this book. I could go on and on, but I don't want to waste your time. Instead of reading this, you should be reading this book. You will not be sorry.
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Handy and full of great ideas
I expected this book would contain some cool ads and lots of boring text about advertising. I was pleasantly surprised to find that it is actually full of awesome examples of ads, pretty much from cover to cover.
It also contains a good How To guide to help eliminate 'art directors block', based on methods used by the creators of the ads featured throughout this book.
A very good buy with lots of pages of 'wow'.
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 A must have for advertising professionals and students ( eblittner )
When you first lay your hands on this book you will realize this book is something special with its elegant appearance. The book speaks directly to two audiences creatives and professionals on the acct mgt/client side. The author chooses over 20 different styles that an ad can use to effectively communicate.
For example before and after is a technique has been used countless times and requires diverse imagery that dramatizes the benefit to the consumer yet intrigues them to look at ad. This book has 7 full color ads and explanations that demonstrate how to effectively use this technique.
You will find the examples are from across the globe using brands from all verticals. Although you can pick up a lot from reading cover to cover, anyone can enjoy viewing the ads in this book as a critiquing exercise.
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Good tips
Huge book. Lots of tips. Color photos. Interviews with the pros. An overall great guide to team creativity.
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