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1001 Ideas to Create Retail Excitement, Revised Edition (2003) By Edgar A. Falk ( Prentice Hall Press )
Release Date: 2003-09-30
Average Customer Rating:
List Price: $20.00
Price: $13.60
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Product Description
In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity.
In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition.
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 For Newbie ( tamer_rashed )
For anyone with some basic retail history or experience, this book is a real waste of time, it is so basic that was totally a waste of time for me. The title 1001 is misleading name to sell, i beleive it is not also ethical to call a name 1001 ideas, and providing (i dont know) less than 100 very basic mostly unusable ideas.
This book should be renamed Retail for Newbie or something like this, than I could give it a better rating in realation to what is expected with relation to the title.
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 great ideas ( bsvintagetees )
A Great book, to give some fresh new ideas. Which is much needed when you seem to get bogged down in the day to day activities of a retail store.
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A book for reference, not dependence ( empirenine )
As others have said, some of the ideas in this book are very basic. However, I see this book as more of a reference library addition than a means of learning out to run a retail store.
I can see a day when I open this book for a marketing idea and use it.
I purchased this book knowing full-well it hadn't gotten great reviews here.
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 Not very innovative...
This book is so basic, for people who do not pay attention to mainstream marketing. It gives advice such as (on decorating for Easter): "decorate should be pastel colors, easter eggs, bunnies" Like I never would have thought of that!
Just watch what all the mall shops do and copy them - No creative, original ideas here, just rehash of what has already been done. Red hearts on Valentines, Santa Claus at Christmas...
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 Timely Ideas in Falk's Revised Book
Ed Falk's rolodex seemingly never runs out of ideas. While many of them fall in the category of "hey, I remember doing that a few years back and it worked", the revised edition of Falk's book has lots of new ideas, too. He's broadened his coverage of retail outlets and that makes the book even more useful. The suggestions in this book are clearly stated, helpful and in most cases easy to apply. It is also a great stimulator to help bring that germ of an idea the reader has been carrying around in his or her own head to reality.
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