Product Description
Are technically competent professionals who work long, hard hours "true" professionals, seeking superior quality in their work and striving to provide the best service possible to their clients? Or are they "cruisers" adhering to standards, but performing below their full potential, lacking the inspiration for the extra level of intensity that creates superb work? Professional firms are forever trying to get their people to act like professionals -- to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. Taking issue with such methods, David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism? Essentially, Maister argues, it is a personal commitment to self-betterment and a professional dedication to provide the best and most efficient service to clients. In clear, pragmatic terms, he convincingly advocates the "power of principles" -- the most effective tools management can use to inspire excellence in individual performance. His core principles spring from good, sound logic: Believe passionately in what you do, never compromise your standards and values, and care about your clients. Do all of these because they are the ethical things to do and because they are the primary road to commercial success. In this candid treasury of practical wisdom, Maister expounds some eternal truths about the individual professional, the firm, and the client. He explains how to achieve true professionalism at both the micro and macro levels by answering many key but tough questions, including these: How do you develop a personal career strategy? How does a firm track the profitability of individual assignments? Can and should you guarantee your client's satisfaction? Looking first at the individual, Maister dares those good corporate citizens who "do their duty" to discover what they truly love to do, and then to align their real-world actions with their true values -- and he tells them why a continual investment must be made in getting better. Turning to the firm, he focuses on what he calls its "instability" and offers advice on how to invest in skill-building. He explains why extra time invested in supervising reaps large financial benefits, and why excellence in client satisfaction should be an enforced standard. A brief example of the clear thinking and sound advice to be found in this handbook: Stress on maximizing billable hours may seem profitable, but instead it encourages employees to be inefficient, it loses the customer's trust and confidence, and eventually it hurts the firm's reputation and profit margin. The bottom line, according to the author? Act like a true professional and the money will follow.
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 True Professionalism
This is a must read for any managing partner of a law firm. I bought 20 copies and gave them to our partners as a must read.
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 Business people are not professionals. ( lamar43 )
This is a feel good book attempting to make an argument that people in business can be "professionals." By definition, business people exist to create and manage a business entity inorder to generate a profit. Professionals are licensed individuals. They are mandated by law is to protect the public's health, safety and welfare through the services that they provide to the community. This book is an attempt to corrupt and diminish the definition of professionalism.
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Maister Raises The Bar....Again!
Should be required reading for anyone aspiring to develop themselves professionally in a professional services firm. Especially pertinent for leaders and managers.
As Maister points out, some of his recommendations require the courage of ones' convictions to be realized. Yet, this book provides inspiration (along with wonderful advice) to achieve its ends.
Maister is simply the best in this niche...and this book, once again, demonstrates that.
Bill Wiersma, Author, The Big AHA
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Essentials Needed To Become a Successful Leader
David Maister does a great job of explaining the fundamentals essential to anyone that has a job or is looking for a job in consulting. Splitting the book into three sections made it flow well and easy to follow and comprehend. Furthermore, Maister really focuses on the things that you should look for within yourself as well as the firm and clients. He makes you think about what one should really focus on in your career and the benefits you can receive from your job. This book also guides an employee in explaining situations that will probably occur at some point in their working career. David Maister gives you the tools that you need to be successful; all the person has to do is apply it to their everyday life.The principles that Maister discussed in his book showed me that there is a balance between the client, the firm, and yourself. This balance is important because it dictates how successful you will become. It is also important to value your client as well as engage with them so that you really know who the client is and what their needs and wants are. Even though you must achieve your goals, you should help others to do the same by establishing a relationship, which in turn will make the working environment healthy and successful. There is so much information you take a way from this book that will help you in your career as well as your life. I advise everyone to buy this book, because it is very beneficial to the success of anyone's career. Through the use of catchy phrases and clear, practical explanations, I feel that anyone can read this book and take something from it to apply to their career.
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 Excellent Book - Speaks directly to consultants ( spkny )
Finally a book that speaks to the heart of what consulting is(or professional services in general), with no hype, no distractions or flavor-of-the-month thoughts. I had heard David Maister at a recent consulting conference and was quite struck by his focus on people and 'execution of strategies' as being the core of successful consulting firms.This book is pithy without being trite and if you have been in consulting a while, you can directly relate to what the author is referring to. There are many suggestions in this book that are insightful, practical and feel right on the money to a practictioner. While by no means a classic, it is certainly a must read.
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