Enter Keywords: Books Classical Music DVD Electronics Music Software VHS Video Games Index : Product Listings : Product Details Back   View Larger Business Marketing Management: B2B By Michael D. HuttThomas W. Speh ( South-Western College Pub ) Release Date: 2006-06-27 Average Customer Rating: List Price: $205.95 Price: $164.76 Eligible for FREE Super Saver Shipping on orders over $25. Availability: Usually ships in 24 hours  Add to Cart  Product Description Emerging trends are changing today's business marketing. Are you ready to compete? BUSINESS MARKETING MANAGEMENT takes you inside the world of business marketing experts, showing you what you need to know to be successful. The textbook highlights the similarities between consumer goods and business-to-business marketing; presents a managerial rather than a descriptive treatment of business marketing; and reflects the growing body of literature and emerging trends in business marketing practice. Each chapter provides an overview, key concepts, and a summary to make it easy to review for tests. Customers Who Bought This Item Also Bought Law and Ethics in the Business Environment (South-Western Legal Studies in Business Academic) Operations Management & Student CD Package (8th Edition) Advertising and Promotion: An Integrated Marketing Communications Perspective w/ Premium Content Card Survival Math for Marketers Sales Management: Analysis and Decision Making Product Reviews:   Business Marketing  This book discusses the principles of business-to-business marketing in a very clear manner. The topics and writing flow very easily which makes for a gentle and interesting read. Powered By: Amazon Directory SQL