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Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity By Jay Lipe ( Kaplan Business )
Release Date: 2006-09-01
Average Customer Rating:
List Price: $24.95
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Product Description
A company’s identity is far more than just letterhead, logo and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program on track.
In Stand Out from the Crowd, marketing expert Jay Lipe offers entrepreneurs, small-business owners, and marketers the necessary tools to implement a comprehensive company identity strategy. With clear-cut action steps, case studies, and visual examples, he highlights the best ways to build a reputation and make a lasting impression.
Learn how to:
· Ensure that your customers notice – and remember – your business.
· Create power-packed visual elements, such as logos, colors, and images.
· Make sure that your corporate identity is used consistently.
· Craft a selling proposition that moves customers to buy.
By illuminating fundamental strategic principles with easy-to-use methods, Lipe arms you and your business with a winning competitive advantage.
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Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity. ( mwbookrevw )
Advertising and branding professional Jay Lipe puts his 20 years of experience on paper in Stand Out From the Crowd: Secrets to Crafting A Winning Company Identity, a guide especially for small-business owners, entrepreneurs, and marketers. Offering a plethora of tips, tricks, and techniques to build a reputation and make a long-lasting impression upon clientele, Stand Out From the Crowd covers how to properly craft a mission statement, create an intense focus on one's target markets, deliver world-class service, determine a properly balanced fee for services rendered, write copy that motivates people to buy, use taglines, logos, and colors to maximum effect, and much more. Enthusiastically recommended especially for anyone involved in establishing a company's brand and identity.
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Incredibly Useful Marketing Tool
With the multitude of marketing techniques employed today, Jay Lipe takes us back to basics in creating a strong, memorable company identity. This quick, easy-to-follow guide is a must-read for anyone looking to come out ahead in our commercially overloaded marketplace. Lipe covers everything from crafting a workable mission statement to producing marketing materials that encourage customers to purchase your product or service. The benefits of using these tools were noticed immediately in my business!
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Simple to follow, full of useful tips and ideas
There are hundreds of business books on the market these days. However, most of them fall short and either provide vague information or they just aren't easy to read or follow.
Stand Out From the Crowd is different than most books. It's very well written and contains a wealth of information that I found useful - even being in business for myself for over 5 years.
I liked the fact that most of the ideas are followed by concrete suggestions and steps you can take to implement them.
Definitely worth a read.
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Great Follow Up to "Marketing Toolkit"
Jay has put together a gem. His vast knowledge on marketing concepts and tools is evident throughout "Stand Out". The difference between this and other titles with the similar info is that Lipe gives you actionable step by step instruction.
While many authors philibuster on theory, Lipe gives the small business owner exactly what they need, real ideas and exercises that lead to improving company identity. I would recommend reading the entirety of the book and then going back through to highlight chapters where your company needs increased attention. If you own a company this book is the best possible solution to gauging and modifying your marketing to produce a more valid and recognizable identity. Get the book, it will pay dividends for years and years to come.
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Valuable Marketing Resource
Jay Lipe's Stand Out from the Crowd is an excellent guide for helping companies to craft their identity. Lipe gives you an easy-to-read, actionable and step-by-step plan for building company and brand awareness in your marketplace. This guide condenses everything you would learn in your MBA marketing classes into a quick, enjoyable and instructive read. I guarantee that you will continually consult this guide when developing your marketing plans...I know that I will!
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