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Creating Powerful Radio: Getting, Keeping and Growing Audiences News, Talk, Information & Personality Broadcast, HD, Satellite & Internet By Valerie Geller ( Focal Press )
Release Date: 2007-03-22
Average Customer Rating:
List Price: $39.95
Price: $35.95
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Product Description
Creating Powerful Radio
For Managers, Programmers and Talent
* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* NEWS: Write, produce and deliver powerful news. Learn multiple version techniques and much more.
* PERSONALITY Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the multi-version method.
* PROMOTIONS Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING A comprehensive step-by-step guide to show prep and effective airchecking.
Valerie Geller is an internationally acclaimed broadcast consultant working with stations that emphasize news, talk, information and personality radio.
www.gellermedia.com
What people are saying about Valerie Geller's Creating Powerful Radio
"A tremendous work!"
- Scott Shannon,
program director/air personality
WPLJ, New York
"This is the book I hope my competitors don't read.
It's required reading for my staff."
- Jerry Bell,
managing news editor,
KOA/KTLK, Denver
"If you want to understand what makes radio work, read this, then read it again."
- Jon Faine,
air personality,
774 ABC Radio
Melbourne, Australia
"It should be a textbook."
- Chris Berry,
general manager,
WMAL, Washington, DC
"If you want to achieve compelling radio and increase audiences, read this book immediately! Station 97.3 in London has experienced massive growth using its methods."
- Scott Solder
programme controller
LBC Radio, London
"This book helped me create Britain's most successful local radio station, with a 40 percent market share and number one in the UK. Buy it. It works!"
- Keri Jones,
CEO/Radio Pembrokeshire
Wales, UK
"Making it in broadcasting takes more than just luck. Creating Powerful Radio is your 'Road Guide' to success in radio."
- Andy Vierra
program director
KNUU, Las Vegas
"This book will help your show get better."
- Al Rantel
talk show host
KABC, Los Angeles
"Wonderful."
- Paul Fisher,
vice president, Rogers Radio
Vancouver, BC, Canada
"Valerie Geller's first book was a triumph. It has proved to be an excellent primer for my staff. Valerie is an inspiration. If you can't get her for your station, buy this book."
- John Ryan, managing director
BBC Radio. Manchester, UK
"Creating Powerful Radio is a fine guide for people inside the radio biz and an explanation of that biz to people outside, including the people who would like to get in. It's the kind of book where the reader thinks, 'Oh that's why they do that.' "
- David Hinkley
New York Daily News
"This should be required reading in every newsroom and every radio station."
- Radio World
"Creating Powerful Radio might eventually make an executive's job at a satellite formatted affiliate much tougher."
- Professor Peter Hunn
Communications Studies Department
State University of New York, Oswego
"It's great. Read it!"
- Kim Komando
syndicated air personality
"I recommend it to everyone and I use it in my classes. I love this book."
- Jo Maeder (The Rock 'N Roll Madame)
air personality and instructor
New York University
"Packed with insights, well written, and fun to read. It's obvious why so many radio people consider this book 'a must!' "
- John Sawatsky, professor of journalism
Carleton University, Ottawa, ON, Canada
"Brilliant."
- Phil Taylor,
BBC, Scotland
"Creating Powerful Radio contains valuable
tips and information for presenters, managers, and programmers."
- Julia Sullivan,
Music & Media
"Useful and practical."
- Jan Orskov, journalist,
Danmarks Radio, Denmark
"It's my bible!"
- Asa Paborn,
program director,
SBS Radio, Stockholm, Sweden
"We gave copies to the entire staff."
- Viktor Worms, Antenne Bayern
Munich, Germany
"Anyone even considering a career in radio should read this!"
- Adele Scheele, Ph.D,
Career Strategist, author: "Skills for Success"
* GROW AUDIENCES - Increase your ratings! LifeStage Demographics: Know your audience and how they listen.
* PROGRAMMING - Build exciting programming - even on dull news days - with proven techniques to guide programmers and talent to the next level of performance.
* PERSONALITY - Identify winning talent. Develop strong air personalities. Learn to manage high ego talent and motivate your staff to do their best.
* TALK - Secrets to improve your show. Learn powerful radio interview techniques and ways to make the talk win big.
* INFORMATION - Break down the walls between news and entertainment radio. Creative methods to easily write and deliver complex, detailed stories or issues using the "multi-version" method.
* PROMOTIONS - Learn methods to spread the word about your station and write powerful copy for more effective promos and commercials
* AIRCHECKING - A comprehensive step-by-step guide to show prep and effective airchecking.
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If you only read one book on radio...
If you only read one book on Talk Radio this is the one to read. It's extremely practical. Valarie covers every little thing you will ever face in creating radio programming. Its like having radio's finest consultant for the price of the book. What a deal!
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Creating Powerful Radio by Valerie Gellar
This book is a must have for anybody working in the broadcasting industry. I keep mine by my bedside and read snippets of it everyday and as a result my work is sooooooooo much better and my figures are up cos Valerie gives you all the tricks and tools of the trade you will ever need. If you are new to the industry or even if you have been in the industry for a while, this book is a must have cos it will show you ways of finding new ideas, staying on top of the game and it will stop you from going stale. it's a powerful radio bible that all educational & broadcasting institutions should encourage students & staff to read.
Eno Eruotor
Broadcast Journalist
BBC Radio Manchester
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Don't seek a job without it!
Creating Powerful Radio is a must-read/must-live-by for anyone who wants to succeed in art of talk radio. I live and breathe the spirit and direction of Valerie Geller's dead-on insight every day with my own show, and in programming each of the stations and networks I have directed. When I interview job candidates, I *always* ask if they have read Creating Powerful Radio, AND the companion producer's workbook. If the answer is 'no,' I will kindly ask them to come back and have a chat when they have. What Valerie shares between the covers of these books is a critical road map to understanding how to build a relationship with listeners and avoid the pitfalls that so many talk show hosts suffer from. Do you want to be a WINNER in talk radio? You're taking an important step in that direction when you not only read Creating Powerful Radio, but when you live, eat, drink, sleep and personify the concepts Ms. Geller has so generously shared for creative, entertaining people to be at the top of their game!
John McMullen
Chief Programming Officer
GAYBC Radio Network
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As usual Valerie Geller hits it out of the park! ( rustyhumphries )
Valerie Geller has a gift for breaking down the basics of broadcasting. While being on the radio seems like it is an easy task, Valerie Geller explains very important techniques for helping the beginner all the way up to the most seasoned pro. It is a way to think about radio as a larger medium, how to use the airways as a canvas, as an art. I highly recommend this and all of Valerie's books to anyone interested in radio broadcasting. These books should be in all broadcast schools and radio stations, no matter how large the radio station is. We all need reminding of how to create powerful radio.
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"Powerful" is the operative word ( carcher18 )
"Creating Powerful Radio" is the most comprehensive work I have read on how to win in radio, and a potent weapon in any radio broadcaster's arsenal. It is well written and brimming with practical, real-world ideas that are easy to understand and implement. Its wisdom spans the nut-and-bolts to profound critical thinking rarely encountered in business today. For anyone who works, or aspires to work, in today's competitive radio landscape, Geller's essential intellingence should be required reading; if I had known in the late-1960s what I know now from reading "Creating Powerful Radio," KFRC in San Francisco would probably still be a top 40 station with a 30-share.
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