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The Radio Station, Sixth Edition By MICHAEL C KEITH ( Focal Press )
Release Date: 2003-10-29
Average Customer Rating:
List Price: $51.95
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Product Description
The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. Now in its sixth edition, it has received much acclaim by radio educators and practitioners from around the United States. This new edition features a cover to cover update, including new material on satellite radio, the shift from analog to digital technologies, Internet use,and most recent regulatory changes in the industry.
Additionally, the new edition includes expanded sections on Internet radio, digital broadcasting, satellite programming, station clustering and consolidation, the wireless newsroom, industry economics and statistics, digital production equipment, revised station classifications, and rules and regulations.
*The new Sixth edition is a complete update of this classic textbook
*A candid guide to the internal workings of radio stations
*New material covers current industry trends such as satellite radio, Internet use, and digital technologies
*Features a new spectacular Instructor Manual for Professors which includes but is not limited to: sample syllabi, teaching notes, tests questions, performance components, production components, projects and case studies
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 Superb overview of the radio business! ( ckantack )
Though I'm not directly involved in the business of radio, I found this book to be quite interesting. Indeed this book is downright inspirational! I especially enjoyed the chapter on Sales (selling airtime) even though, prior to reading this book, I had little interest in sales of any kind. Many other topics (station management, news production, programming, etc.) are also covered in an in-depth manner. Anyone considering a career in radio should give this book a good read.
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Excellent Intro to the 'World' of Radio ( thawley )
As an former DJ, I've wondered about the state of radio in this day and age. Michael Keith has done an excellent job of capturing it with this book. Mr Keith does a great job of describing radio's history, from its humble beginnings to today's world of culture of deregulation and consolidation, as well as also describing all the various departments and jobs within a station. I wish there'd been a book like this around when I was an announcer.
There are chapters devoted to programming (and various formats), sales, news, and research (always important facets that folk don't always think about), promotion, commercial production, even one on engineering (let us never forget the job the sometimes underappreciated engineers perform).
If you want to get into radio broadcasting or (like me) have an interest in the field and where it's headed you need to get this book.
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The best radio coverage
This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.
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Great Introduction to Radio ( williamcovington )
If you want to know what the radio industry is all about read this book. It is written by a veteran in the field who has published extensively on the subject, presented research at conferences, and worked in the radio business before entering academe. Dr. Keith knows the business.He traces trends and provides historical perspective on how things came to be as they are. Station managers would find this to be a useful resource manual. There are all kinds of subjects covered that they would face on a daily basis. I recommend this book. I've used it in teaching at the university level over the years. Student feedback has been positive.
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Exceptional radio
No doubt the best book ever on this subject. Wonderfully worthwhile.
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